Business Coaching and Business Consultancy -
What is the Difference?
By David Bonham-Carter
The main difference between business coaching and business consultancy or consulting, I would argue, is that business coaching tends to have a wider frame of reference than business consultancy because it is not isolated business advice. It helps you to set your business goals and decisions within the overall context of your life and what is important to you. Below I set out what I see as some of the characteristic features of each of the two disciplines:
Business Coaching Defined
Business coaching contains characteristic features of coaching applied to a business context. The aims of a business coach are likely to include:
- Helping you to clarify the most important goals and aims for your business
- Helping you to explore different options for your business and make decisions about what is your preferred option and how best to implement it
- Empowering you to take control of your business in an effective and businesslike way
- Helping you to achieve the right frame of mind and approach to be able to make sensible business decisions
- Enabling you to set your business decisions within a context of what is important not just in your business but in your life as a whole
Business Consultancy Defined
The emphasis in business consultancy, or business consulting, is likely to be narrower. A business consultant may:
- Focus strictly on your business aims, objectives and targets and how to achieve them, rather than setting your business within a wider context
- Analyse how your business is operating and provide advice or recommendations as to what you should do to improve profits or run your business more effectively
- Conduct a specific project-based piece of work to your specification to help you decide on and choose options to move your business forward, rather than provide ongoing regular business support as a business coach might do.
Author Biography
David Bonham-Carter, the Founder of Life Coach Tips, is a Life Coach and Business Coach with extensive experience in the field of change management. He uses problem solving coaching techniques to help clients resolve personal and business problems and plan for the future. You can find out more about his life coaching and business coaching services at the two links immediately below:
Business Coach UK
Life Coaching
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