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Selected Career Articles

 

The Apprentice - Could you do Better?

By Michael Goodchild

Do you watch the apprentice and always think to yourself - I could do better than that. I absolutely love the way that the apprentice gets you involved in the programme... I often think to myself how can you not understand the task that has been set for you by Sir Alan Sugar. Why does nobody at the start of each task actually seem to sit down and analyse exactly what the task is about. Each week they all seem to run about like headless chickens and not concentrate on the major aspect of the task...

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7 Tips For Increasing your Sales With A Guarantee

By Robert Greenshields

People are more likely to buy your product or service if you make their decision as easy as possible... Based on the techniques of hypnosis and Neuro-linguistic Programming, you want them to picture in their mind what it will be like in the future after they have bought it... It may be difficult for them to do that if there is too much risk involved so your marketing task is to remove the risk... The way you do that is through some sort of guarantee.

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What Is Professionalism?

By Gina Gardiner

Much is spoken about behaving professionally. Most people can actively recognise professionalism or the lack of it in others, but find it extremely difficult to define it, or model it when considering their own behaviour.

So lets unpick exactly what we mean by professionalism...

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The Interviewer - Friend or Foe?

By Ron Clover

We often anticipate the interviewer to be friendly and well mannered. However, there are occasions in which the interviewer turns out to be hostile, impatient, inconsiderate and even aggressive. This may be due to their lack of experience, being unprofessional or plainly because they have an unpleasant personal nature. An interview conducted by such a person may induce apprehension or even anger on the applicants’ part. In addition it may even compromise their self confidence. The higher the sense of insecurity and sensitivity is on the applicants' part, the greater the negative effect it will have...

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